You know that your team is doing great work when they take an IP without the typical elements related to the entertainment world and turn it into an awesome game.
In advergames, you often face the dilemma of having to choose between “shipping bland cheap games and cash the check as soon as possible” versus “creating fun experiences that will likely go unseen by the client”. The second option is more expensive, thus reducing your profit, and will make you argue with the client endlessly because you are focusing on gameplay rather than on stuff like “adding more logo”. Still, HeavyBoat does the right thing (IMHO) and works towards always creating truly fun games. This is not simply a motto to pitch to clients, but a genuine way of finding meaning in our business.
This recently released chicken snack advergame (yeah!) is as a vote of confidence in doing things the right way.