Noise and chaos
PC/Mac/Linux, Consoles, Mobile, Social, SmartTV’s… games are everywhere. During the last decade we saw games get humongously big occupying everything. Everyone is making games or “gamificating” something, it’s over saturated… but still virgin. My guess is that technology is still in its infancy and nobody knows anything, we are running blind because we are surrounded by chaos and noise. There’s no time to test new ideas or to let them evolve, it’s a race against the clock to see who’s the first rather than the best. Add the marketing side of game development and you have a nasty picture.
At HeavyBoat we are developing some great new games for CartoonNetwork, in some way it releases us from the pression of getting noticed. They have the machinery to bring in the eyeballs, and that let us focus only in getting a great game out. On the other side, it comes with a cost. We will never fully own the product of our craft, taking out some of the thrill of launching a title. In short, it takes away the gamble. Anyway, I think it’s a good scenario anyway and we are looking forward to turn it into a profitable and exiting venue, but it takes time.
During the next few months we are going to finish the Cartoon Network games and release a beta version of “Backstabbing Pirates!” to test if there’s an audience for such a strange multiplayer game. Even more chaos.
Posted in entrepreneurship, Game Design
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